web site design bournemouth

Web site design in Bournemouth, Dorset is a funny old business. Firstly, it’s a great place to live; there’s several blue flag beaches, more bars and nightclubs you can comfortably shake a stick at, a couple of cinemas and even a new branch of wagamama (very Londres).

A Google search for “Web site design in Bournemouth” returns more than a million hits, and the first page (surely the goal of any self-respecting company?) displays a pretty good cross-section of web design companies in the area. However, a number of the industry “heavy hitters” are woefully absent, which is strange given that this keyword phrase is number 5 on the “Bournemouth” list generated by Overture’s keyword selector tool (with “Bournemouth email marketing” coming in at 7th place).

Why is this? Why are some of the biggest names in Bournemouth web design not appearing on the first page of a Google search? Well, I think enough has been said about how to gain search engine ranking positions, but what I will say is that a quick scan of the leading local web and graphic design companies shows a lack of appropriate keyword tags, and some fairly generic title and description tags.

The point of all this? Well if the most important thing about buying property is “location, location, location” then the web-equivalent is “title tag, title tag, title tag”. Prioritise this above all else – make it snappy and relevant, picking up keywords from your body copy as you go. Then think about the body copy itself, with the keyword and description tags bringing up the rear. If you’re using WordPress, try the All in One SEO Pack which takes care of much of this.